More Clients. More Success.

More Freedom.



I help coaches transform how they feel about selling and get phenomenal results.

How does this work? I help you clear any inner resistance and teach you how to reach full alignment with the sales process.

Within a short space of time sales conversations feel so much more natural, and as you become more confident more prospects say YES! A Win Win situation!

There’s No One Size Fits All

 There’s no formula.

There’s only your unrelenting determination to succeed!

I’m Sophie Claire Runciman, and I was first introduced to the online coaching sector in September 2016. Exactly a year later, in September 2017, I took the leap, left my corporate career and began working online full time.

If there’s one thing I see a lot of? It's coaches doing excellent work, yet not charging enough for the value they bring and feeling super uncomfortable when it comes to selling their services.

But 'not selling', often "just wanting to help people', does not fill your bank account. And I know enough coaches who crave huge success, get stuck at some point along the way and then come to the conclusion that it’s probably just "not meant to be" for them.

You want success? You have to decide it’s going to work. And take the steps to get you there!

It takes courage! I know!

I spent my entire career striving for success, moving up the career ladder, burning out, making a change, then falling back into this pattern and doing pretty much the same again. And I worked for some amazing companies, making huge profits for them, and seen from the outside, I looked successful.

But… I lost track of who I was, what I really wanted to do, who I really wanted to be.

After a year of high pressure corporate sales in Frankfurt, not knowing how to set boundaries and ultimately just living for the job, I left. And within 14 days I had given up my apartment, put all my stuff in storage, booked a flight and moved back to the UK to start my PGCE at Oxford University and train to be a teacher. Some of my expat clients I had taught German to in the past told me that I’d be good at teaching, and I reasoned that it would give me a sense of purpose and a “safe” job I could always fall back upon, even when I’m 50 (which at 35 seemed so old) and can no longer keep up the same frantic pace!

Teaching did not prove to be less frantic! And it did not feel like my purpose. And I realised painfully that teaching kids how to speak about colours, body parts and modes of transport in a foreign language was not really fulfilling, much as I loved the kids. I found myself secretly envying the school psychologist and wishing I could get to know the kids more deeply and really make a difference in their lives.

Three years later I was still teaching when I was contacted out of the blue by the HR department of a global luxury brand and asked whether I would consider joining a newly-formed team for their maison’s first e-commerce department ever. I was excited, accepted the offer and began selling beautiful gifts to end customers over the phone in various languages, and I loved it. Astonishingly enough - proof of what environment does actually do to us - after a few short months it seemed the most natural thing in the world to be selling a pen for $1000,- or a watch for $27000. I was introduced to the world of premium products, where quality wins over quantity and enhancing the customer experience was of the utmost importance.

After 5 years, 2 promotions and becoming manager of the sales and customer care team and getting my coaching qualification on the side, I was ready to take a HUGE step towards what my heart and soul really wanted to do, i.e. make a difference in people’s lives, on a deeper level, feeling connection and doing something worthwhile as my career. And in 2017 I left the corporate world, which had been my home since leaving university exactly 20 years earlier!

It was a big step! And a step I never regretted. Much as I loved my jobs, my colleagues, business partners and customers, I was finally free to lead my life on my terms, serve people I want to serve, partner with colleagues I choose to partner with and above all have time-freedom and financial-freedom with gains beyond what would have ever been possible had I stayed in my previous roles.

And now I get to help coaches, who hate selling turn this around, so they succeed at what they do. They get to learn what I did to get my premium money mindset to the top level to be able to sell 5-figure products and services, so that they can do it too. My clients learn selling techniques of course, and they get to understand the world of premium coaching and why they want this too. Everything I have learned, been trained on, all my resources, my networks etc. I share with my clients, and I just love seeing their success, probably more than they love it for themselves!

For those of you who want to see my qualifications:

  • Post Graduate Certificate of Education, Oxford University
  • NLP Practitioner, Tony Robbins
  • IPM Communications Coaching
  • Goldradt Management Training
  • Access Bars
  • Attended countless seminars, trainings & workshops on sales / personal development and still do!
  • Currently qualifying as a PBSP psychotherapist
  • Masters & Bachelor of Honours, Contemporary European Studies, Loughborough University

My message to you: Everything IS possible!

You can do whatever you decide you want to do!

And I will be with you the whole of the way, supporting you step by step, so that you start signing up your perfect-for-you clients and growing your business! I'll listen to you, have your back, encourage you in moments where you want to give up and help you look forwards and follow your goals. As nice as I come across, have no doubt, I can be firm and demanding where necessary! I am also kind, patient and understanding and will lovingly push you forwards, towards your success.

Above all, I absolutely love watching my clients succeed, most probably, more than you do yourself!